How ordinary promotion collapses in a broken public square
I’ve been thinking a lot about what “promotion” even means anymore. After reading a Hong Kong musician Denise Ho’s recent reflection on how something as ordinary as promoting an album has become strangely fraught, I felt an unexpected jolt of recognition. My own attempt to promote a small film screening—something that should have been simple, procedural, almost boring—turned into a lesson in how visibility can be quietly distorted or derailed. We sold more than 150 seats, yet nearly half were purchased by a single unknown individual, and only a small fraction of that block ultimately appeared. I wasn’t just trying to reach an audience; I was trying to understand why someone would buy out such a large block of seats, why the people who genuinely wanted to attend were displaced, and why every step of the process felt like pushing against an invisible wall. What I encountered wasn’t a failure of publicity. It was a glimpse into how marginalized voices are managed, contained, and kept from reaching the people who might actually care.
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